CTV (Connected TV) & OTT (Over-The-Top)
CTV (Connected TV) and OTT (Over-The-Top) refers to the delivery of video content through internet-connected devices rather than traditional television broadcasting. CTV / OTT is a great way to run what is essentially a TV ad campaign at a fraction of the cost. It is also a great complement to an existing geofencing campaign.
Connected TV refers to the television sets that can access the internet and stream video content directly, such as smart TVs or streaming devices like Roku, Apple TV, or Amazon Fire TV.
Over-The-Top, on the other hand, refers to the delivery of video content through internet-connected devices such as smartphones, tablets, gaming consoles, and computers.
Both CTV and OTT from LOGISTICS MARKETING group offer a new way for consumers to access and consume video content, allowing them to watch their favorite shows and movies on-demand and across multiple devices. This has led to the rise of streaming services like Netflix, Hulu, and Amazon Prime Video, which have disrupted the traditional television industry.
For advertisers, CTV and OTT present new opportunities to reach audiences through targeted advertising. Advertisers can leverage data and audience insights to deliver relevant and personalized ads to consumers across these platforms. This has led to the growth of programmatic advertising in the CTV/OTT space, where advertisers can use real-time bidding (RTB) to purchase ad space on these platforms in real-time, based on audience targeting and other parameters.
Benefits of CTV / OTT:
There are several benefits of using CTV (Connected TV) and OTT (Over-The-Top) for advertising:
- Targeted Advertising: CTV and OTT platforms allow advertisers to deliver highly targeted ads to specific audiences based on data such as demographics, interests, and viewing habits, resulting in more relevant and effective advertising.
- Reach: CTV and OTT platforms offer advertisers access to a large and growing audience of cord-cutters and cord-nevers who consume video content primarily through these platforms, expanding the reach of advertising beyond traditional television.
- Engagement: Consumers who use CTV and OTT platforms tend to be highly engaged with the content they are watching, which can result in higher levels of engagement with ads that are relevant and well-targeted.
- Measurement: CTV and OTT platforms provide advertisers with detailed measurement and analytics tools, allowing them to track the performance of their campaigns in real-time and make data-driven decisions about targeting and optimization.
- Flexibility: CTV and OTT advertising offers advertisers flexibility in terms of ad formats, allowing them to choose between pre-roll, mid-roll, and post-roll ads, as well as various ad lengths and placements.
- Cost-Effectiveness: CTV and OTT advertising can be more cost-effective than traditional television advertising, as advertisers can buy ad impressions on a real-time bidding (RTB) basis, only paying for impressions that meet their targeting criteria.
In summary, CTV and OTT solutions from LOGISTICS MARKETING group offer several benefits to advertisers, including targeted advertising, reach, engagement, measurement, flexibility, and cost-effectiveness. As more consumers shift their viewing habits towards these platforms, it presents a significant opportunity for co your company to reach audiences in new and effective ways. Increase your brand awareness and grow your business with CTV & OTT from LOGISTICS MARKETING group.
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