WordPress is the most popular CMS available today powering over 27% of the Internet’s most popular sites. Even for “non-coders,” you can build a great site with WP that gets…

Forms of Facebook Ads Having a business without effective advertising methods is difficult. Today, marketing your business has been made easy and convenient by social media. Advertising via Facebook gives…

It’s no secret that backlinks are one of the most influential ranking signals used by Google. The Mountain View company updates its ranking algorithm approximately 500 to 600 times a…

Search engine marketing (SEM) is an important part of any marketing strategy and works well in providing official support to online businesses everywhere. While people usually tend to lean towards…

Nowadays, buyers have become smarter and more knowledgeable. With the inclusion of the Internet in the mix, it is all too easy for one to simply pull out their mobile…

Search engine marketing is a combination of SEO and PPC. SEO is often divided between on-page and off-page efforts for making valuable content easy-to-discover (by crawlers and searchers), and easy…

Word Press is still one of the largest online platforms utilized by online websites in 2017 and users can find plenty of free plug-ins to use for the site. Among…

When you’re investing in SEO, you might believe that your business has all the visibility it needs to flourish properly. Among the other features that you should be using, Google…

Digital marketing enthusiasts these days can’t stop talking about Schema markup and all that it entails. This markup, in short, refers to microdata or tags that people can apply to…

Knowing how to effectively market your website or online brand requires an understanding of advertising and running efficient marketing campaigns. Comparing pay per click and SEM is a way to…