Search engine marketing is a combination of SEO and PPC. SEO is often divided between on-page and off-page efforts for making valuable content easy-to-discover (by crawlers and searchers), and easy…

Word Press is still one of the largest online platforms utilized by online websites in 2017 and users can find plenty of free plug-ins to use for the site. Among…

When you’re investing in SEO, you might believe that your business has all the visibility it needs to flourish properly. Among the other features that you should be using, Google…

Digital marketing enthusiasts these days can’t stop talking about Schema markup and all that it entails. This markup, in short, refers to microdata or tags that people can apply to…

Knowing how to effectively market your website or online brand requires an understanding of advertising and running efficient marketing campaigns. Comparing pay per click and SEM is a way to…