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04Oct
How SEO and Google AdWords Go Hand in Hand
Search engine marketing is a combination of SEO and PPC. SEO is often divided between on-page and off-page efforts for making valuable content easy-to-discover (by crawlers and searchers), and easy…
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27Sep
5 Best WordPress Plug-ins for 2017
Word Press is still one of the largest online platforms utilized by online websites in 2017 and users can find plenty of free plug-ins to use for the site. Among…
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19Sep
Google and Your Business – Why You Should Enhance Your Search Visibility
When you’re investing in SEO, you might believe that your business has all the visibility it needs to flourish properly. Among the other features that you should be using, Google…
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11Sep
Boost SEO with Schema Markup
Digital marketing enthusiasts these days can’t stop talking about Schema markup and all that it entails. This markup, in short, refers to microdata or tags that people can apply to…
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24Mar
Benefits of Pay Per Click or SEM
Knowing how to effectively market your website or online brand requires an understanding of advertising and running efficient marketing campaigns. Comparing pay per click and SEM is a way to…