WHAT IS “SEO”?
“SEO” or “SEARCH ENGINE OPTIMIZATION” is the practice of promoting a website in order to increase the number of visitors to your site from search engines like Google, Yahoo, and Bing. The objective of any SEO strategy is to achieve “natural” or “organic” placement for the specific “keywords” your targeted audience is searching for via the various search engines. Ideally, the goal of any successful SEO strategy is to achieve a first page ranking for your targeted “keywords” where the vast majority of consumers gather their information for various goods and services.
There are many aspects to “SEO” or “SEARCH ENGINE OPTIMIZATION”, from the words on your page to the way other sites link to you via the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand. In the end, an effective SEO strategy must take a comprehensive, long-term approach in order to achieve the desired placement and results. Search Engine Optimization is a marathon, not a sprint.